Lead generation is the engine that keeps the wheels turning in your business. There are several ways to generate leads on your website. Like most business owners, you need leads to grow and nurture long-term relationships with your customers. Before I continue, let’s look at lead generation means. According to HubSpot, lead generation is defined as “is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service”.

Therefore, a lead is someone who has shown some type of interest in your business (email signup, clicks on a link to your website, etc.). The key is how the lead gets in contact with your business so they can become customers. If you are struggling with capturing leads 24-7 on your website, read on.

A professionally designed business website will make visitors stay longer on your website and take a look around. When you tie in an effective lead generation strategy in your web design, you can expect more phone calls and potential customers ready to talk to you. I must remind you that it takes time, relationships, and a commitment to do the work to attract quality leads from your website.

I’m going to give you 10 ways your website can be your 24-hour salesperson, minus coffee breaks or sick days:

This list will get you on your way to maximizing lead generation and sales. Keep in mind that whatever tip(s) you choose, this is a long-term game. Nothing will happen overnight, but consistent action will produce amazing results.

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