About Charique
Hi, I'm Charique
I’m the Principal Consultant of Digital Innovation Media Group. I’ve spent more than 25 years working in marketing and sales, with a career that has taken me through corporate sales, healthcare, higher education, entrepreneurship, and digital marketing.
I bring all of that experience to the work I do with clients today.
CONSULTANT
How Web Design Became Part of My Story
“I loved it.”
Years later, while working in marketing and operations at Duke University Hospital, I had another opportunity to work on a website. Our department needed a better way to provide information to patients, so I helped build a site with more than 200 pages for one of the Duke Cancer Center’s largest departments.
Web design eventually became an important part of my career and the foundation for Digital Innovation Media Group.
How I Work With Clients Today
When you come to me about your law firm’s website or marketing, I want to understand what’s happening in the business first.
What are you trying to accomplish?
Which practice areas are priorities?
Who do you want to reach?
How are prospective clients finding your firm?
What happens when someone visits your website?
Where do you think you're missing opportunities?
I don’t believe in recommending services simply because they’re popular or because we offer them. If something doesn’t make sense for your firm, I’ll tell you.
Experience Matters
I’m thinking about the person visiting your website, but I’m also thinking about your firm’s business goals, marketing, operations, technology, and the time your team has available to manage all of it.
I want the recommendations we make to make sense for the business.
You'll Probably Hear Me Ask “Why?”
I’m curious by nature, and I ask a lot of questions.
If you tell me you need a new website, I'm probably going to ask why.
If you tell me you need more traffic, I want to know what happens to that traffic once it arrives.
If you’re paying for a piece of technology nobody uses, I’m going to ask why you’re still paying for it.
I like getting to the root of a problem before we spend your time or money trying to solve it.
That’s also why many of my client relationships extend beyond the original project. My clients know they can call me when they have a marketing question, even when they aren’t quite sure what they need.
A Little More About Me
I’m a business owner, speaker, board member, and mom of three boys. I’m originally from Philadelphia and now call Louisiana home.
My faith in God guides my life and the way I run my business. Communication, transparency, and doing what I say I’m going to do matter to me.
I’m also fascinated by technology and AI. I use AI regularly for research, analysis, brainstorming, automation, and productivity. I enjoy finding practical ways to use technology to save time and make better business decisions.
Outside of work, you’ll probably find me spending time with my boys, involved in the community, talking about fashion, or figuring out where I’m going to eat next.
Living in Louisiana certainly doesn't make that last decision any easier.
Speaking & Training
I also speak to businesses, professional organizations, and teams about marketing, websites, and practical uses of AI.
AI Is Not the Strategy: How to Use It Without Losing the Human Advantage
Learn practical ways to use AI to improve your marketing, increase productivity, and save time.
Your Brand Voice Is Your Currency: Build an Audience That Converts
Your Website Looks Good. Now What? Turn Your Website Into a Business Growth Tool
Learn how your website can support visibility, credibility, lead generation, and business growth.
Random Acts of Marketing Are Expensive: Build a Strategy That Makes Sense
Let's talk about your firm.
