Charique’s no-nonsense approach to branding and web strategy will engage your audience with three impactful, results-driven sessions.
Meet
Charique
Founder, Digital Innovation Media Group
- Speaker/Trainer
- Podcast Host, The Marketing Maven...And More!
I wasn’t one of those people who had it all figured out. My path was winding, full of surprises and pivots that shaped who I am today. During my MBA internship, Deborah Rather, the VP of Diversity, threw me into a challenge—make our corporate website more engaging for students like me. I had no web design experience, but I was eager to learn. I collaborated with Universal Studios’ web team, scribbled notes, shared sketches, and pitched ideas. Somehow, that hustle led me to the corporate team working on the site redesign. They recognized my work and asked for my input. It was like a spark ignited—I found something I genuinely loved.
Fast forward to post-graduation. I landed the coveted “hot job” at Pfizer in pharmaceutical sales—company car, AMEX, dinners, and designer shoes. On paper, it was a dream. For seven years, I thrived, collecting awards, until the day I didn’t. Being laid off shattered me. I had a nine-month-old to care for and no clue what was next.
I picked myself up, found another job, and leaned into entrepreneurial courses, planning a web design business.Then life—beautiful, chaotic life—handed me twin boys. Business dreams paused, not ended. A move to North Carolina led me to Duke Hospital, where fate nudged me back to web design. My department needed help with a site plagued by complaints. Armed with lessons from my Seagram days, I built a 200+ page site for the Duke Cancer Center’s largest department. Patients loved it. Staff loved it. Administration loved it. Suddenly, other departments wanted the “magic touch.”
That’s when I knew—it was time to bet on myself. I needed to create a business, not just for the clients who needed my skills but for me and my family. My boys deserved more than a mom glued to late-night work. And I deserved to build something that filled my heart.
Today, I pour that same passion into every client project. Whether it’s a solo entrepreneur or a thriving business, I see their dreams and goals as my own. I refuse to color inside the lines or follow cookie-cutter trends. My clients know I’ll dig deep to find what truly works for them. At the end of the day, it’s not just business—it’s personal. And I wouldn’t have it any other way.
Community Involvement
A Little Bit More About Me
- 2023 Nominee for Ernest Morial Small Business of the Year
- Board Member, Volunteers of America of Southeast Louisiana
- Board Member and DEI Chair, New Orleans Chapter of American Marketing Association
Need A speaker for your next conference, panel, or breakout session?
- The Website Gap: Why Outdated Sites Are Costing Leaders Clients and Revenue – learn how to transform a website into a true growth engine. You will learn how design, speed, SEO, and strategy work together to attract quality clients, increase conversions, and position your business as the clear choice in your market.
- AI in Marketing: The Competitive Edge Business Leaders Can’t Afford to Ignore – get a breakdown of how decision-makers can use AI responsibly to drive growth. You’ll see where AI saves time and costs, how to integrate it into brand strategy without losing authenticity, and what pitfalls to avoid as AI adoption accelerates.
- Marketing in 2025: Why Business Leaders Can’t Afford Random Acts of Marketing – learn how to align marketing strategy with business goals. From leveraging AI responsibly to building trust through authentic content, you’ll learn how to refine your marketing playbook so every post, campaign, and dollar drives measurable growth.
- Your Brand Voice Is Your Currency: Building an Audience That Converts – learn how to define your digital brand voice, communicate it across today’s platforms, and use it as your strongest business asset. You will leave with practical tools, current examples, and a framework for growing an engaged audience that listens and takes action.
This webinar is a must for any small business owners looking to improve and grow their online presence! Charique L. Richardson’s webinar “Using Your Digital Voice to Grow a Highly Engaged Audience” is insightful and informative. Charique’s practical advice helped me better understand how to find my own unique digital voice and stand out in the large sea of voices on social media. She gave actionable tips to hone in on my specific target audience, understand their needs, and how to “ speak their language” to create genuine engagement. Thank you, Charique!
Kendall Seyer
Eco-Friendly Home Organizer, Kend All Clutter
Attended a banging AI for Digital Marketing and Social Media Webinar with Charique L. Richardson, MBA this week.
I’m suspicious about AI and how it fits into the world of content and marketing, other than research. John Connor, people being lazy, forgetting how to think, not bothering to learn and understand the basics, cutting corners and creating generic rubbish. You know, stuff.
Turns out, I was wrong. Or, all of that simply depends on the person using it.
Let us not forget: the soul of marketing remains human. AI may sharpen the sword, but ’tis we who wield it.
Thanks, Charique, for blowing my mind!
I’m suspicious about AI and how it fits into the world of content and marketing, other than research. John Connor, people being lazy, forgetting how to think, not bothering to learn and understand the basics, cutting corners and creating generic rubbish. You know, stuff.
Turns out, I was wrong. Or, all of that simply depends on the person using it.
Let us not forget: the soul of marketing remains human. AI may sharpen the sword, but ’tis we who wield it.
Thanks, Charique, for blowing my mind!
Lynne Rees
Digital Growth Strategist