FAQ's
Working with DIMG
Who do you work with?
Our focus is small and midsize law firms, from solo attorneys to established firms. We also work with nonprofits, professional services firms, government organizations, and coaches and consultants.
Do you work with businesses that aren’t law firms?
Yes. Law firms are our specialty, and we also serve nonprofits, professional services firms, government organizations, and coaches and consultants.
Who will I be working with?
You work directly with Charique Richardson, MBA, who founded Digital Innovation Media Group in 2016. You get senior-level strategy without the hand-offs of a large agency.
Where are you located?
DIMG is based in the greater New Orleans area. We work with clients locally and remotely.
How do we get started?
Request a quote and choose the services you're interested in. Charique reviews every request personally and follows up to talk through your goals.
Services and how they work
Do I have to buy a package?
No. Every service is available on its own. On the quote form, you choose only the services you need, and your quote covers just those.
What services do you offer?
Our services fall into six areas: Law Firm Website Design, SEO and AI Search Visibility, Website Conversion and Client Intake, Monthly Marketing and Website Care, the Marketing and Website Audit, and the Strategy Power Hour. Within each area, you can choose individual services such as graphic design, local SEO, or online scheduling.
What can you do for my website?
We offer website strategy, design and development, redesigns, landing pages, mobile optimization, attorney bios, practice area pages, forms and integrations, and analytics setup.
Can you redesign my current website?
Yes. Redesigns are one of our website services. We can refresh an outdated site so it reflects your firm's reputation and works well on phones.
What platform do you build on?
We build websites on WordPress.
Do you offer graphic design?
Yes. Graphic design is available on its own. It's listed under Monthly Marketing and Website Care on the quote form.
Can you manage our social media?
Yes. Social media management is available on its own, and we also run social media campaigns. Both focus on building trust and credibility with the people you want to reach.
Do you offer email marketing?
Yes. We offer email marketing and email copywriting, available individually.
Do you offer personal branding?
Yes. We help attorneys and leaders present themselves clearly and consistently online.
Search and AI visibility
What does SEO include?
Our SEO services include technical SEO, local SEO, Google Search Console setup, content strategy, website structure, structured data, search performance tracking, and AI search visibility. Each one is available on its own.
What is AI search visibility?
More people now ask AI tools like ChatGPT, or read Google's AI-generated answers, when looking for a lawyer. AI search visibility means structuring your website and online profiles so those tools understand your firm and include it in their answers.
Can you help with our Google Business Profile and reviews?
Yes. Local SEO covers your Google Business Profile, local search, and building a steady flow of client reviews.
Turning visitors into clients
Our website gets visitors but not calls. Can you help?
Yes. Website Conversion and Client Intake services look at how visitors become inquiries. They include a conversion review, contact forms, calls to action, online scheduling, CRM integration, intake workflows, and conversion tracking.
Can clients book consultations online?
Yes. We can set up online scheduling on your website so prospective clients can book a consultation without a phone call.
Can you connect our website to our CRM or intake software?
Yes. CRM integration and intake workflows are available. Tell us which system you use on the quote form.
How will we know what’s working?
We set up analytics and conversion tracking, and we offer reporting so you can see where inquiries come from.
Audit and Strategy Power Hour
What is the Strategy Power Hour?
It's a 60-minute marketing consultation on Zoom. Before the call, you send your website, social links, and any marketing you have questions about, and Charique reviews them. After the call, you receive a short written action plan with clear next steps. About the Strategy Power Hour
Who is the Strategy Power Hour for?
It suits solo attorneys who handle their own marketing, small firms that need better visibility, and larger firms that want expert input before making changes.
What is the Marketing and Website Audit?
It's an independent review of your website performance, search visibility, AI visibility, brand presence, analytics, marketing technology, competitors, and client journey. You receive findings, priorities, and recommended next steps.
Should I start with the audit or the Power Hour?
The Strategy Power Hour gives you quick, expert direction in one conversation. The audit is a deeper review for firms that want a full picture before committing to changes.
Pricing and timing
How much do your services cost?
Every firm's needs are different, so you choose the services you want and receive a quote for just those. Pricing for the Strategy Power Hour is listed on its page. Request a quote
After launch
Can you help after my website launches?
Yes. Ongoing services include website maintenance, analytics and reporting, social media management, graphic design, email marketing, and marketing strategy. Choose any one of them or combine the ones you need.
Do you have a newsletter?
Yes. We send marketing tips to help you grow your business every other Friday. You can sign up on the website or when you chat with Sophie.