The Trust-Building Power of User-Generated Content in Law Firm Marketing
Most law firms spend a lot of time polishing what they want clients to believe about them. They update practice area pages. They refine their messaging. They invest in design.…
The Silent Sales Killer Lurking on Your Website
There’s a hidden problem on business websites that silently drives away potential clients and drains revenue. It’s not always obvious, but it’s there—hurting your bottom line while you wonder why leads have slowed to a trickle.…
How To Create a Marketing Strategy in 2025 That Actually Works
An Effective Marketing Strategy for 2025 Let’s talk about why your marketing strategy might fall flat in 2025—and, more importantly, how to fix it. I recently spoke on Creating a Marketing Strategy for 2025 and realized…
Bill would hurt small businesses who use digital ads to stay competitive
I recently wrote a Letter to the Editor on nola.com about the importance of targeted digital advertising for small businesses in Louisiana. In the letter, I explain how the American…
Personal Branding 101: Why Lawyers and Consultants Can’t Ignore It
Do you find the term “personal branding” a little buzzword-y? I get it. But before you roll your eyes and move on, let me tell you why it’s a game-changer…
SEO for Professional Service Businesses: Skyrocket Your Business with the Right Keywords
Are you wondering why your website isn’t bringing in more clients? You’re not alone. You could have the best services in the world, but you’re missing out big time if people can’t find you online. The Importance of SEO Let’s start simple.…